Yanko Design Chooses Bunkspeed

Los Angeles, CA, January 6, 2009 – Bunkspeed, developer of the world’s fastest 3D rendering technology for design, engineering, and marketing, today announced that Yanko Design will feature Bunkspeed’s signature rendering software HyperShot as part of its widely popular online publication. The online magazine will offer HyperShot trial downloads and sales to its online community.

“The level of realism delivered by these applications enables the Yanko Design community to better communicate their concepts and ideas,” says Philip Lunn, CEO and founder of Bunkspeed. “Aligning with Yanko Design brings significant exposure to our products and further builds community by linking the design, engineering, and marketing disciplines.”

Takashi Yamada, founder Yanko Design says: “Many design contributors in our community were already using HyperShot, it was an easy decision to choose Bunkspeed. We have always said “it’s all about the best.” Bunkspeed shares that philosophy.”

The HyperShot promotion will allow anyone to achieve state-of-the-art photorealistic effects on designs. “Because there is not a need for a lot of technical experience with HyperShot,” says Lunn, “Bunkspeed democratizes access to advanced 3D rendering. Thanks to Yanko Design, this technology is spreading to a whole new audience of users.”

Bunkspeed’s HyperShot Enables True Design

Bunkspeed’s renderer might just be the 3D graphics program that industrial designers can love.

"In many ways it is the perfect tool for our field,” says Matt Grossman of Design Edge. “Other 3D software has failed in this area because it literally does too much, is therefore expensive, and has a huge learning curve. HyperShot doesn’t do every conceivable thing, with checkboxes for every imaginable option,” Grossman says, “but it does what we want, and it does it near perfect every time. In that way, HyperShot is a really good wrench. Perhaps most importantly, its rendering speed has given us much more time for design, which is the business we’re in.”

“The learning curve is almost non-existent,” says John Jacobsen of Smart Design, which has created iconic designs for clients such as OXO, Hewlett-Packard, Corning, Acer, and Kellogg’s. “It’s like a web browser. You get immediate results. A complex image that takes 10 hours with other 3D software can be completed in two hours with HyperShot. A designer’s role is to design, not render. At the end of the day, we want to deliver high-end renderings quickly, without the pain.”

Check out the entire article at: http://www.deskeng.com/articles/aaammj.htm