Monday, January 26, 2009

Puma Global Ad Campaign Designed By Daniel Simon, Rendered In HyperShot.

Daniel Simon recently designed a global ad for the sportswear maker PUMA. The project was directed by the danish agency Robert/Boisen. Posters should hit Puma stores around the globe this week.

He designed the legs following certain design briefings by the client. The given ad theme could be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.

For 3D modeling he relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed hyperShot Pro 1.5

design: Daniel Simon COSMIC MOTORS,
client: PUMA AG,
agency: ROBERT/BOISEN & Like-minded,
modeling: AliasStudio2009,
rendering: hyperShot Pro,