Saturday, February 14, 2009

"Imitation is the sincerest form of flattery."

Also just in time for Valentines day, Autodesk sends us a little love. They always say, imitation is the sincerest form of flattery. We of course agree, so we say thanks to Autodesk.

On February 9th we posted that the beta of our new product HyperMove, was used by Ogilvy in New York in the creation of the #9 Super Bowl ad spot, Castrol Edge. Then a few days later Autodesk responds by releasing this press release titled "Super Bowl XLIII: Autodesk Technology Key Player in Commercials".

In another show of love from Autodesk, they've put out a competitive sell sheet against HyperShot. A sell sheet is developed by big corporate marketing communications departments for their resellers so they have ammo to use against a product or company that is beating them in the marketplace. Sales people start screaming for help, so they put out a confidential, internal reference only document. It's definitely not meant for customers, but it ended up at one of ours and now you get to see it. Autodesk must be feeling the heat as HyperShot continues to sweep the product development community. We see a comparison of Showcase to HyperShot as comparing apples to oranges. We'll let our customers vote on that. We included it here so you can see it. Again we're flattered. While they do this kind of thing, we'll continue to innovate.

Thanks Autodesk for the attention!